Ideas are Cheap

Created: Jun 16, 2020Published: Mar 28, 2023Last modified: Apr 05, 2023
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I used to be constantly frustrated by forgetting - I held on to my ideas as possessions. I feared sharing them, because theft. Isn't this thought I had here the important, valuable, _secret_ part?

No. It's not. Ideas are cheap, finishing is hard. It's all about the execution.

Finish things, all the time. Ideas lead to scope creep. Finishing is the only way to reduce scope.

As your capture skill increases, it lowers the barrier for the idea threshold, which opens the floodgates.


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When capture gets as easy as it should be (and remember, Capture should be easy ), you quickly have too many things captured.

Then, remember this: Delete things!

If you're capturing all the time, trust your delete-it gut. If it's important, it'll come back. The focus that comes from a reduced spread of todos will probably get you back to the item in question faster.

And don't forget that ideas are cheap, finishing is hard (and more important), and we want Less scope creep and more iterations.

I think I like this idea more than it's true.

I sometimes cite 'Fear of Forgetting' as a reason for keeping a journal. Just write everything down, and it'll all fall into place eventually, right? Well, maybe.

These days, I'm trying to lean harder into deleting things. Ideas are cheap! Trust the important ones will come back.

See also, finishing is hard.

Finishing is the counter to the 'ideas guy' problem. Ideas are Cheap!

Finishing is when an idea's value is transformed from inspirational value to actual, sharable value.

That's not to say sharing ideas isn't possible - it's just that that is all you're doing - sharing ideas. Sharing something finished is where you get feedback, where you inspire more ideas.

The last 20% is 80% of the effort! How many projects have you done 80% of, that just need that focused, couple-hour push?

Maybe I should start planning just the last 20% of projects.